Safety for the Next Generation of Aviation
Our Mission
Our mission is to help regulators, manufacturers, operators, airports and start-ups operationalize safety in an era of AI and autonomy.
We translate established safety standards into executive governance, operational processes, and organizational behaviors that shape how work is actually done.
As transportation systems grow more complex, safety is more than a certification box to check—it is a foundational strategy for managing risk and sustaining trust.
While our expertise is in aviation, our approaches can be applied to any transportation sector.
Who We Support
Airlines, advanced air mobility operators, UAS service providers, and other organizations responsible for day-to-day operations. We help leadership teams strengthen operational safety, manage risk across complex operations, and sustain safety as systems, particularly autonomous systems, evolve.
Operators
Startups
Venture-backed aviation and autonomy startups moving from prototype to operational deployment. We help founders and executives build enterprise safety capabilities early—before growth, certification, and public exposure amplify risk.
OEMs and AI/autonomy developers building crewed, uncrewed, and autonomous aviation systems. We help organizations align engineering intent with operational reality—ensuring safety concepts translate into how systems are deployed, used, and governed.
OEMs & Developers
Government agencies and industry groups responsible for oversight, policy, and safety performance. We support the development of operationally grounded safety frameworks, oversight strategies, and data-driven safety insights.
Regulators
Commercial service airports, general aviation airports, and airport authorities operating complex, multi-stakeholder environments. We help airports implement and mature SMS programs, conduct hazard identification across airport operations, develop safety performance indicators, and design governance structures that enable airport leadership to manage risk proactively while meeting regulatory and operational demands.
Airports
We help executive teams define how safety is governed across the organization by clarifying safety objectives, roles, decision authority, escalation paths, and accountability. This ensures safety tradeoffs are visible, intentional, and informed by risk.
Focus areas include:
Executive safety governance models
Safety policy and accountability structures
Safety performance oversight
Safety Strategy & Governance
Our Services
We move beyond SMS documentation to focus on how safety actually functions in daily operations. Our work emphasizes operational risk identification, safety performance indicators, decision-making under uncertainty, and learning from all operations.
Focus areas include:
SMS design and implementation
Operational risk management
Safety performance monitoring and indicators
Safety II–informed approaches to culture shifts, learning and resilience
Safety Management Systems (SMS)
AI Operational Readiness
We help organizations prepare for the operational realities of AI-enabled and autonomous aviation systems where behavior and uncertainty matter as much as design intent.
Focus areas include:
Safety case development
Operational implications of AI and autonomy
Autonomy integration into existing operations
Safety assurance beyond traditional certification boundaries
Stakeholder Engagement
We support constructive, transparent engagement between organizations and regulators—grounded in operational reality, risk-based reasoning and shared safety goals.
Focus areas include:
Regulatory engagement strategy
Safety narratives and evidence development
Oversight readiness and audits
Industry and public-sector collaboration
Our Approach
We don’t deliver one-size-fits-all safety solutions.
Every organization, operating context, and specific challenge is unique.
Our work begins by developing a deep understanding of the organization including its operational reality, leadership priorities, and safety challenges. From there, we examine how the organization’s safety intent is expressed via their enterprise goals and then translated into measurable safety objectives, governance structures, and operational requirements.
With a shared understanding of the challenge and its role within the broader organization, we design tailored, practical solutions that address the specific business and safety needs.
About Us
Gareth Coville is a senior safety consultant advising public- and private-sector organizations on enterprise safety, Safety Management Systems (SMS), and data-driven approaches for safety-critical aviation systems.
His career spans over 20 years of supporting clients with his deep systems engineering, data analysis and project management skills. He specializes in applying innovative operational safety approaches to start-ups, commercial aviation operators and FAA sponsors. His work focuses on translating emerging safety concepts into practical, data-driven approaches that improve safety performance in complex, regulated environments.
Gareth brings expert-level experience in FAA 14 CFR Part 5 SMS. He also maintains working knowledge of modern aviation, automotive, and autonomy safety standards, including ISO 26262, UL 4600, ISO 21448 (SOTIF), ARP4754A, ARP4761, AC 25.1309, and FAA Order 8110.4C.
He holds graduate degrees in Industrial Engineering & Operations Research, and Technology Management.
His LinkedIn profile can be found here.